A Captive Audience

The Living Wardrobe Research Survey
February 13, 2012, 10:25 am
Filed under: Research | Tags: , , ,

A fashion research colleague, Jo Cramer, is conducting a survey about attitudes to fashion and shopping habits.  The data gathered will help inform her design approach in designing for longevity.

The survey takes about five minutes and is anonymous (and quite fun I thought!), and she’d be ever so grateful if you would take part.

McCall’s Makes a Sustainable Deal with Piece X Piece
January 13, 2012, 5:59 am
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By Rowena Ritchie from Ecosalon

“Followers of Piece X Piece have learned that incorporating a piece from her line of tunics, vests and dresses is an easy way to add a graphic, urban aesthetic to an existing wardrobe. Like all good ideas that are brilliant in their obviousness and simplicity, her unique approach to sustainability truly delivers. It was only a matter of time before a larger audience caught on.

So when an art director from McCall’s Generation Next division – a new category for the pattern company created to attract and inspire new home sewers – called Brunner last year to ask if she’d be interested in licensing the use of some of her designs for their Spring 2012 designs, she couldn’t have been more excited.”

“This is a real opportunity for the home sewer to get creative with the fabric they have to create something truly unique and one-of a-kind, she says, “I really hope I get to see some of these home creations.”

parachute silk
December 14, 2011, 5:19 am
Filed under: Research | Tags: , ,

Turk & Taylor’s mega gown

Made from upcycled Vietnam-era parachutes, each piece of this dynamic dress is uniquely color blocked in cream, sand, army green and orange silk.

Corporate Fashion Still Monopolizing Progress For Indie Designers
October 19, 2011, 3:28 am
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Corporate Fashion Still Monopolizing Progress For Indie Designers.


While the mainstream fashion press is busy paying lip service to old school fashion house’s fat wallets, they barely acknowledge that sustainability for the future of fashion means a lot more than traditional press and sales. Outside of the advertising winner’s circle, there are plenty of designers, press, and bloggers who acknowledge, report upon, work for and really do see the change of the sustainable design community’s efforts.

Even Oprah has something to say about it. Yet the fashion industry doesn’t want to outwardly acknowledge the shifts going on towards sustainable consumerism perhaps from a fear because they’re afraid that following, or even promoting ethical and sustainable business practices would mean a few things:

1.  The admittance that things have been and continue to be done unethically in almost every step of the process.

2. The end of days for business processes that are comfortable, which might equate to a loss of sales and/or jobs for people who don’t know how to evolve.

3. Quite possibly the end of all the excess that is fashion week because it would require focusing on doing things based on a whole new model.

Celebrity Photos of the Week
October 13, 2011, 1:39 am
Filed under: Research

Celebrity Photos of the Week: Oct. 12 – The Globe and Mail.

Love this, wish it were real.


“Week Five of the Occupy Wall Street movement finds couture-and-pearls-bedecked actress Elizabeth McGovern preoccupied with America’s growing income disparity at the New York Film Festival premiere of “My Week With Marilyn” in a swank New York City hotel on Sunday.”

Shopping Proverbs
September 11, 2011, 1:11 pm
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Vintage Leunig.  The Saturday Age July 16 2011

Rules to Dress By
September 3, 2011, 10:50 am
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At the end of last year, I published ‘A Year in my Wardrobe: Ethical Fashion in Practise” In this post I walked you through all of my fashion related purchases of the year and finished with 12 New Year’s Resolutions that you could take on to make your wardrobe sustainable too. These 12 rules were recently published by Oxfam Fashion. Just in case you missed them or needed a reminder, here they are again followed by tips from other industry experts: