A Captive Audience

Suzy Amis Cameron – Red Carpet Green Dress Competition
June 1, 2010, 7:54 am
Filed under: Research | Tags: , , , ,

Red Carpet Green Dress, Catalyst for a Revolution

By Magda Rod, 3 March 2010


I know, the dress looks blue—Avatar blue to be exact. But, it’s actually about 85% green. The Red Carpet Green Dress Contest was created by Suzy Amis Cameron, wife of Avatar director James Cameron, to send a message that one can wear green on the red carpet. In addition to designing Oscar-worthy gowns out of sustainable fabrics, the contest also serves as an international fundraiser event for her beloved MUSE Elementary

See also:

Green Gowns on Oscar’s Red Carpet

By Roberta Cruger, 7 March 2010


Even with Linda Loudermilk and Stella McCartney’s high-end sustainable clothing, it is still an effort to get eco-minded celebs into black tie worthy gowns. A couple years ago, retro Chanel was all the rage, which was a great idea, until Reese Witherspoon discovered hers wasn’t a one-and-only dress, as she’d been told, and her ’50s number showed up on somebody else. These are problems we don’t have to worry about, thankfully. To avoid the whole thing, actress Suzy Amis Cameron (wife of Avatar’s James Cameron) held a contest for her Oscar “green” gown. Guess what color it is?

The winner of the “Red Carpet Green Dress” competition is Jillian Granz, an apparel and textile design student at Michigan State University, who created a special design with sustainable materials and techniques that Deborah Scott Studios created (winner of the Academy Award for costume designs in Titanic–James Cameron’s other blockbuster.

Selected from worldwide entries, her green design utilized a clever and aesthetic waste-free way of using the material. Not only is Amis Cameron wearing the gown on the Oscars’ red carpet, she says she may wear the dress twice, “a definite fashion faux pas,” she admits to Planet46.com, but also “the epitome of recycling.” Another no-no was unveiling it before the Oscars tonight. Instead she revealed the gown at Global Green’s Pre-Oscar party last Wednesday. Yes, you guessed it–it’s Avatar blue.

The criteria for this first Red Carpet Green Dress contest was that it be sustainable as well as elegant, which Ganz, the aspiring designer winner, discovered took more thought and effort than she expected when searching for suitable materials and non-toxic dyes. But she says the trend is a positive direction for design…


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