A Captive Audience


Design Download
June 14, 2010, 12:23 am
Filed under: Research | Tags: ,

http://www.showstudio.com/project/designdownload/john.galliano

JOHN GALLIANO, 2003 / ALEXANDER MCQUEEN, 2003 / YOHJI YAMAMOTO, 2003 / MARTIN MARGIELA, 2004 / JUNYA WATANABE, 2005 / GARETH PUGH, 2006 / ANTONY PRICE, 2009

Design_download is an ongoing project that offers the chance to access downloadable paper patterns by leading fashion designers. The premise is a riposte to the elitist nature of high fashion, offering everyone the opportunity to own a ‘designer’ garment, and giving designers the chance, quite literally, to ‘dress the world’. Viewers from as far afield as Finland, Tasmania and Korea have taken part, downloading the pattern, cutting pattern pieces in a fabric of their choice, assembling the garment and then styling it in a photograph, which is posted on SHOWstudio.com’s project gallery. design_download was launched with an intricate jacket pattern by Yohji Yamamoto, whose design was only revealed by constructing the garment itself, and additional patterns have been offered by John Galliano, Alexander McQueen, Junya Watanabe, Gareth Pugh and Antony Price. Maison Martin Margiela offered an unfinished design true to their principles of deconstruction, prompting the maker to make crucial decisions about the finished nature of the garment. As such, the incomplete pattern is emblematic of how design_download offers a creative engagement between a fashion designer and a viewer interested in the craft of making clothes, linking them through digital technology and the relaying of stitches. The examples on display here were created as part of a competition launched prior to the exhibition, whose final designs were selected by SHOWstudio.com and SHOWstudio: Fashion Revolution’s curators.

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