A Captive Audience


H & M Sustainable Style?
February 6, 2011, 3:04 am
Filed under: Research | Tags: , ,

H & M Sustainable Style? « Centre for Sustainable Fashion.

“H & M have to be given a thumbs up for so prominently promoting sustainability in one of their flagship stores; even though the relevant pieces are a small percentage of their overall collection, they are clearly showing a commitment and willingness to frontline the concept of sustainable fashion, at least in Regents Street.

“It’s interesting that they’ve decided to focus on sustainable materials as the selling point. Materials are the thing we can touch and feel; they give us something seemingly definite to say, “it’s organic”, “it’s recycled”; the question is does this just provide us with a comfortable excuse to buy more, another dress is fine because it’s organic! I’m waiting for the H & M durable design collection, what would that look like?”

 

 

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: