A Captive Audience

Zara Comes to Melbourne
June 15, 2011, 12:14 am
Filed under: Research | Tags: , ,

About as much media as shoppers braved a very chilly morning for the 9am opening of Zara’s Melbourne store in Bourke street mall.  Most of the media was inside the store in order to fully capture the very important shots of people squealing as they rushed the doors.  Overall, it was quite civilized, there were even staff on hand with little wicker baskets to collect shoppers’ rubbish as they  entered the store – important to have your hands free to scoop up all that fashion.


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