A Captive Audience


McCall’s Makes a Sustainable Deal with Piece X Piece
January 13, 2012, 5:59 am
Filed under: Research | Tags: , , ,

By Rowena Ritchie from Ecosalon

“Followers of Piece X Piece have learned that incorporating a piece from her line of tunics, vests and dresses is an easy way to add a graphic, urban aesthetic to an existing wardrobe. Like all good ideas that are brilliant in their obviousness and simplicity, her unique approach to sustainability truly delivers. It was only a matter of time before a larger audience caught on.

So when an art director from McCall’s Generation Next division – a new category for the pattern company created to attract and inspire new home sewers – called Brunner last year to ask if she’d be interested in licensing the use of some of her designs for their Spring 2012 designs, she couldn’t have been more excited.”

“This is a real opportunity for the home sewer to get creative with the fabric they have to create something truly unique and one-of a-kind, she says, “I really hope I get to see some of these home creations.”

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