A Captive Audience


Steve Jobs’s Apple legacy may not be so sweet at the core
August 31, 2011, 8:04 am
Filed under: Research | Tags: , ,

Steve Jobs Leaves As CEO Of Apple.

Julian Lee, The Age, August 31 2011

– Apple plays into the cult of the individual.

– Apple product consumers are entirely reliant on Apple products as they work with nothing else – closed ecosystem.

– Affordable luxury – Apple lovers and Others.

– Poor environmental management record.

– Unfair pricing structure.

– Poor philanthropic efforts (especially when compared to Bill Gates) yet defies negative corporate stereotypes attached to Microsoft, google and facebook