A Captive Audience


Dressing Christina Hendricks
September 24, 2010, 1:33 pm
Filed under: Research | Tags: , , ,

Christina Hendricks had to BEG for an Emmys gown because she’s too curvy | Mail Online.

Last week, 35-year-old actress Christina Hendricks – the curvaceous, wasp-waisted star of hit U.S. TV series Mad Men – was reported as saying she was struggling to find a designer who would dress her for the red carpet at the Emmys.

‘Not one designer will loan me a dress,’ she told a Scottish newspaper. ‘They only lend out a size zero or a size 2. So I’m still struggling for someone to give me a darn dress!’

Do you need more proof how downright sizeist the fashion world is?

When Hendricks appeared at the Golden Globes earlier this year, the New York Times fashion critic Cathy Horyn commented: ‘You don’t put a big girl in a big dress.’ Ouch!

Would Horyn be happier if Hendricks stayed at home, hiding her enormous, hideous form in a tracksuit?

Hendricks was fashion roadkill. A misfit.

Lawren Sample has been Hendricks’ stylist for three years. Despite the actress’s extravagant beauty, best supporting actress Emmy nomination, fame and fans, dressing her for the red carpet is never easy.

Read more: http://www.dailymail.co.uk/femail/article-1309288/Christina-Hendricks-BEG-Emmys-gown-shes-curvy.html#ixzz10SBRUHf6

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Fitted for Work
September 3, 2010, 7:29 am
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Article below about Melbourne organisation Fitted for Work by Cathy Gowdie in Marie Claire 3 September 2008

Looking for a new job is never easy, but imagine what it feels like when you’ve been out of the workplace for months, or even years. Thanks to Fitted for Work, thousands of women are getting back to work in style.

Sitting at her kitchen table as sunlight streamed through the window, Tania Carey circled yet another job ad in the newspaper. It had been several weeks and eight job applications since she’d started looking for work, and the 38-year-old single mother hadn’t had a single interview.

Looking back, Tania knows that after almost 12 years spent juggling casual, part-time and non-office-based jobs with caring for her children, Ebony, 12, and Liam, eight, prospective employers were probably deterred by her lack of recent office experience. “I felt so frustrated,” she reveals. “No-one looks at what you can do and what experience you have. They see those dates and ignore you. I’m not a confident person at the best of times and I just felt awful.”

And then, last May, her luck changed when her Job Network advisor referred her to Fitted for Work, a small volunteer organisation that helps women find employment by providing free clothing, business coaching and interview training. Before she knew it, Tania was employed. Continue reading



The Tiara Project
July 8, 2010, 4:08 am
Filed under: Research | Tags: , , ,

The Tiara Project is a Not For Profit organisation which provides free formal dress loan to girls attending school formals, debutante balls, weddings and other special events, who couldn’t otherwise afford it. 

At The Tiara Project our primary purpose is to assist girls from disadvantaged backgrounds to overcome financial barriers to participate in social events, particularly formal and semi-formal events.

By loaning dresses to girls for free, we are enabling individuals to:

• overcome financial barriers to social inclusion
• develop social skills
• boost self esteem and confidence
• care for themselves
• foster connections with school, family & the wider community
• celebrate and have fun



Rent The Runway
June 3, 2010, 12:20 pm
Filed under: Research | Tags: , ,
A Netflix Model for Haute Couture
By JENNA WORTHAM
Published: November 9, 2009
http://www.nytimes.com/2009/11/09/technology/09runway.html

Todd Heisler/The New York Times

Jennifer Hyman, left, and Jennifer Carter Fleiss at Rent the Runway headquarters.

// // For many women, a $1,000 dress is something they admire in the pages of a glossy magazine or see draped on the frame of a celebrity — not an item hanging in their closet.

Through the mail-order service from Jennifer Hyman, above left, and Jennifer Carter Fleiss, a four-night dress rental costs $50 to $200.

But a nascent Web site called Rent the Runway is hoping to make high-end fashions much more accessible and almost as easy as renting a movie from Netflix.

The mail-order service, which finishes the testing phase on Monday, allows women to rent dresses from notable fashion designers like Diane Von Furstenberg, Hervé Léger and Proenza Schouler for roughly one-tenth of what they would cost to buy in a retail store.

The rentals run $50 to $200 for a four-night loan and are shipped directly to the customer’s doorstep. After wearing the dress, she puts it into a prepaid envelope and drops it in the mail. Dry cleaning is included in the price, but damage insurance costs $5, and in the case of outright destruction of the dress, the renter is responsible for the full retail price.

Continue reading



Avelle’s CEO on Why Bag, Borrow or Steal Was a Crappy Name, and More
June 3, 2010, 11:58 am
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Avelle’s CEO on Why Bag, Borrow or Steal Was a Crappy Name, and More.

By Lauren Sherman, 1 June 2010

I remember quite vividly surfing Bag, Borrow or Steal during my first year of full-time work. The site had just launched, and despite its unfortunate design, I found it to be quite cheeky–and in many ways, appealing. And although I never could bring myself to take the plunge, I knew plenty of women who “borrowed” one of the company’s bags for weeks at a time, whether it was for job interviews or big meetings.

So I was pretty shocked when Bag, Borrow or Steal decided to change its name to Avelle in 2008, shortly after its prominent mention in the first Sex and the City movie. Sure, BBS isn’t the the most glamorous moniker, but it was catchy, and people knew what it meant.

Continue reading