A Captive Audience

Rules to Dress By
September 3, 2011, 10:50 am
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At the end of last year, I published ‘A Year in my Wardrobe: Ethical Fashion in Practise” In this post I walked you through all of my fashion related purchases of the year and finished with 12 New Year’s Resolutions that you could take on to make your wardrobe sustainable too. These 12 rules were recently published by Oxfam Fashion. Just in case you missed them or needed a reminder, here they are again followed by tips from other industry experts:


Why handmade is “so expensive”
August 22, 2011, 2:28 am
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Why handmade is “so expensive” : DiY crafts, free sewing patterns & sewing tutorials – WhatTheCraft.com.

“Instead I decided to write this article to shed some light on the work that all of us that run a handmade business are doing… including all the behind-the-scenes stuff you probably never even think about. (And that some of us don’t charge for.)

Sure, some people will still be rude doucheballoons. That’s life. But maybe I can just make a few people think, “Oh, I hadn’t realized how much work goes into that!”

Zara Comes to Melbourne
June 15, 2011, 12:14 am
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About as much media as shoppers braved a very chilly morning for the 9am opening of Zara’s Melbourne store in Bourke street mall.  Most of the media was inside the store in order to fully capture the very important shots of people squealing as they rushed the doors.  Overall, it was quite civilized, there were even staff on hand with little wicker baskets to collect shoppers’ rubbish as they  entered the store – important to have your hands free to scoop up all that fashion.

Hungry Beast does Zara
June 7, 2011, 12:06 pm
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The Sartorialist: My Cleverley Cordovan Shoes in Progress
May 26, 2011, 1:05 am
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The Sartorialist: My Cleverley Cordovan Shoes in Progress.

Love this made to measure process.  I wonder if all customers receive updates on the progress?

George from Cleverley sent me these snapshots of my cordovan shoes in progress.

I’m both excited and nervous about having them finished. The design process is a lot like making a photograph – technically, it’s not that difficult – however, does the finished image/product convey what you originally envisioned?

I want these shoes to look great with grey flannels but also dark navy denim. The more I think about it, the success will lie in the sole of the shoe (wow, that’s kind of a play on words). If the sole is too thin and refined it will miss the ruggedness that is a hallmark of cordovan. If the sole is too thick and clunky (which is currently the trend) it will miss the whole reason for creating my own vision. Even though the process is more than halfway done, it seems the most tricky decisions are yet to be made.

From Rags to Riches to Rags: A Brief History of the Rise of Fast Fashion
April 23, 2011, 12:31 am
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From Rags to Riches to Rags: A Brief History of the Rise of Fast Fashion

From Eco Salon

Short but thoughtful history of fast fashion.

Most female consumers are busy running businesses and households simultaneously and many have little knowledge of sewing, which sadly takes away any skill to recognize quality in craftsmanship. Combined with the fashion industry’s ability to attach aspirational dreams to meaningless stuff through marketing, women are generally willing to accept any item with a label they recognize as long as it proves affordable to buy. Design and original taste has been replaced by owning the most recognizable bling. And fast fashion, like fast food, has signaled the death of style and taste for the masses.

Designers in a new “collaborative” brand called Common
February 11, 2011, 6:08 am
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By Ann Thorpe : Design Activism