A Captive Audience

September 20, 2010, 12:05 am
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Eco Art Fashion was featured in The GreenShows at New York Fashion Week September 12-14 2010 .  Below text is from designer/artist Luis Valenzuela’s website:

“I try to push the boundaries to forge new ideas with my fashionable and provoking works, I pave the (run)way for a more promising and sustainable future with recycled and upcycled materials.
” ART TO WEAR ” from Recycled materials

“I think that our role in this Global mission of saving the planet is to create awareness of our environment. The artist has a venue to show people that even there discards can become art. We need to make people think about what they use and what they throw away can have a second life! This awareness of the environment will enforce the old saying “One mans garbage is another mans gold” Art is a great way to shock people into thinking about things. The artist has the skill and responsibility to document events of the time and can embellish these events to make a point. My art has made people think about their place and role in this movement to help save the environment.”


Portrait Building – Carlton Brewery
September 15, 2010, 12:32 pm
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From The Age, 15 September 2010

IT’S likely to become Melbourne’s most significant or most controversial building.

A 32-storey apartment block at the Carlton end of Swanston Street will feature – in an architectural world first – the image of indigenous leader William Barak across its 100-metre-high, sculpted facade.

When complete in 2014, Barak’s image on the Portrait building, on the former Carlton & United Brewery site, will be in direct line of site of the Shrine of Remembrance, nearly three kilometres away.

An impression of what the building will look like with William Barak's face on the facade.An impression of what the building will look like with William Barak’s face on the facade.

”There have been some concepts in the past for an image to be put on a building but no one has been brave enough to do it,” said Daniel Grollo, chief executive of the project’s builder, Grocon.

”The Shrine is about honouring a great set of Australians who made a sacrifice to Australia, and this is also honouring a great set of Australians who made a sacrifice for Australia.”

The image of the tribal chief’s face, sculpted in light and shade using the building’s white concrete balconies, will be best seen from a vantage point on Swanston Street, near Lonsdale Street.

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The Plastiki
August 29, 2010, 8:42 am
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The Plastiki is a boat made from 12,500 plastic bottles that was sailed from San Francisco to Sydney this year.  The purpose of the project is to raise awareness of the environmental impacts of plastic when used and disposed of inappropriately. This is done by using an adventure style mission to captivate and educate.

The Plastiki is communicating a variety of messages.  The first thing that is happening is that an issue has been identified, and addressed by means of a public awareness campaign. There is a general environmental message surrounding the sheer volume of plastic waste that currently exists in the the oceans and the manner in which this is entering the foodchain as it breaks down into small particles.  There is the idea that this plastic that is used for so little time by humans before being disposed of remains in the world for so long.   Then the second thing that is happening is that design solutions are being proposed by the design artifact.  Various ideas around how plastic might be designed more effectively along the along principles of cradle to cradle design are explored in the plastic bottle boat.  The boat is not a solution for the entire plastic problem, it offers only the ideas which its design and form allows.  So the solutions are limited by what can actually be designed given it must take the form of a boat, and given the available technology, materials and skills available at that particular time.

The third aspect of note is that these ideas are really well managed to present a coherent, engaging and consistent message.  Below is a selection of articles found in the Sydney Morning Herald around the time of the Plastiki’s arrival in Sydney in July 2010.  All tell a clear picture of what the project sets out to achieve while still allowing for its complexity.

The plastic bottle lined hull of Plastiki.The plastic bottle lined hull of the Plastiki.

Potent message in bottles. By Sarah Whyte,  July 11 2010 “IT’S a message carried in 12,500 bottles across the seas, and it says one thing: eliminate waste.”

Plastic is fantastic for banking dynasty heir. Glenda Kwek,  July 26 2010 “De Rothschild’s message is simple: plastic is fantastic, and we should learn how to reuse and recycle it, instead of discarding it as waste that then goes on to pollute our land and oceans.

“The story that has been told to us about plastic is that it’s cheap, it’s valueless, it’s non-toxic, it’s easy to use and don’t worry about throwing it out because we can just make some more.

“The reality is it’s not cheap, it’s not non-toxic, it’s not valueless, it’s valuable, it uses a lot of resources.”

Addiction to plastic is fueling marine disaster. Tim Elliot July 25 2010

“In Australia alone we have used almost 14 million tonnes of plastic since 2000, according to the latest industry figures.

But tonnes and tones of discarded plastic wind up polluting the ocean and waterways and endangering wildlife.”