A Captive Audience


Zara Comes to Melbourne
June 15, 2011, 12:14 am
Filed under: Research | Tags: , ,

About as much media as shoppers braved a very chilly morning for the 9am opening of Zara’s Melbourne store in Bourke street mall.  Most of the media was inside the store in order to fully capture the very important shots of people squealing as they rushed the doors.  Overall, it was quite civilized, there were even staff on hand with little wicker baskets to collect shoppers’ rubbish as they  entered the store – important to have your hands free to scoop up all that fashion.



Hungry Beast does Zara
June 7, 2011, 12:06 pm
Filed under: Research | Tags: , , ,



From Rags to Riches to Rags: A Brief History of the Rise of Fast Fashion
April 23, 2011, 12:31 am
Filed under: Research | Tags: , , ,

From Rags to Riches to Rags: A Brief History of the Rise of Fast Fashion

From Eco Salon

Short but thoughtful history of fast fashion.

Most female consumers are busy running businesses and households simultaneously and many have little knowledge of sewing, which sadly takes away any skill to recognize quality in craftsmanship. Combined with the fashion industry’s ability to attach aspirational dreams to meaningless stuff through marketing, women are generally willing to accept any item with a label they recognize as long as it proves affordable to buy. Design and original taste has been replaced by owning the most recognizable bling. And fast fashion, like fast food, has signaled the death of style and taste for the masses.