A Captive Audience


Is Haute Couture the new Diversity in Fashion?
August 2, 2011, 1:19 am
Filed under: Research, Thoughts | Tags: , , , ,

Article by Abigail Doan in EcoSalon, July 20 2011

This is not the first time I have seen someone proposing haute couture as a version of sustainable fashion.  This article interesting likens the very strict codes that govern the certification of haute couture to the codes that govern certification of organic or labour rights standards.

The writer acknowledges the elitism inherent in haute couture but wonders in regards to  its 500 odd customers:

“Perhaps there is a philanthropic nature to the women who collect and invest in couture creations in the same spirit that blue-chip art is handpicked from galleries or costly film projects are backed by individuals who believe in a story that must be told and shared. “

The very presence of haute couture gaurantees and encourages diversity within the fashion industry;

“In many instances, we really cannot overlook the fact that cultural preservation, and in turn, timeless fashion methodologies are sustained by the very presence and persistence of the haute couture shows.”

“The idea that fashion of this sort might be a source of national pride rather than a copyright embarrassment or garment factory nightmare, is something to view as a thing of promise.”