A Captive Audience

Tesco’s Knockoff of Kate Middleton’s Blue Issa Dress is Pretty Pathetic
November 28, 2010, 5:42 am
Filed under: Research | Tags: ,

From Primark to Topshop, the Brits love their knockoffs. So it’s no surprise Tesco, one of the nation’s biggest discount stores, decided to replicate the pretty-but-let’s-face-it-boring Issa dress Kate Middleton wore to announce her engagement to Prince William. It retails for about $25

The problem with the “Kate” dress, as Tesco has apty named it? Well, it’s not really a replica. In fact, we’d never think of it as a copy if Tesco wasn’t touting it as one.

Unsurprisingly, there’s another, better copy out there. It’s called the Pepita dress, and it’s on sale for €99, or about $155, which isn’t much cheaper than the original.

We don’t really understand why anyone would want this dress so badly anyways, but if you’re desperate, there’s a lovely Issa silver dress similar to Kate’s currently available on Matches.com.


Strategies for Gambling on Who Will Design Kate Middleton’s Wedding Gown
November 19, 2010, 12:43 pm
Filed under: Research | Tags: ,

Say Yes to the Bets: Strategies for Gambling on Who Will Design Kate Middleton’s Wedding Gown – Fashionista: Fashion Industry News, Designers, Runway Shows, Style Advice.

Apparently, betting is open for who will design Kate Middleton’s wedding dress.  The author of the above post is putting her money on John Galliano at 33/1.  The process of reasoning and deduction is interesting.  Must be British, can’t be too controversial, can’t be too cheap, the list goes on.  Whilst betting on a dress might seem crass or just plain silly, the strategies employed do bear resemblance to the strategies of picking a race horse.