A Captive Audience

McCall’s Makes a Sustainable Deal with Piece X Piece
January 13, 2012, 5:59 am
Filed under: Research | Tags: , , ,

By Rowena Ritchie from Ecosalon

“Followers of Piece X Piece have learned that incorporating a piece from her line of tunics, vests and dresses is an easy way to add a graphic, urban aesthetic to an existing wardrobe. Like all good ideas that are brilliant in their obviousness and simplicity, her unique approach to sustainability truly delivers. It was only a matter of time before a larger audience caught on.

So when an art director from McCall’s Generation Next division – a new category for the pattern company created to attract and inspire new home sewers – called Brunner last year to ask if she’d be interested in licensing the use of some of her designs for their Spring 2012 designs, she couldn’t have been more excited.”

“This is a real opportunity for the home sewer to get creative with the fabric they have to create something truly unique and one-of a-kind, she says, “I really hope I get to see some of these home creations.”


Smith Street losing the thread of Tony the Tailor
August 22, 2011, 11:43 pm
Filed under: Research | Tags: ,

Smith Street losing the thread of Tony the Tailor.

“While the retail landscape of Smith Street has ebbed and flowed around him, Tony the Tailor has been at his old-fashioned machines for years, precision-making thousands of Victoria Police uniforms and sewing for everyone from housewives to executives.

Next month, after decades in the trade, the tailor will create his last stitch in time when he retires, aged 71.”

love & thrift: Making is connecting
May 4, 2011, 1:45 pm
Filed under: Research | Tags: ,

love & thrift: Making is connecting.

“I’ve also just been listening to a wonderful heated discussion on Radio 4 between Richard Sennet, author of The Craftsman, and David Gauntlett, author of the new book Making is Connecting.

Gauntlett talks about connecting in three ways – that when you make something you connect either materials and/or ideas together to make something new; that making usually at some point involves a social dimension – it is even said that you learn better in a group rather than on your own; and finally that through making things and sharing them in the world, we increase our engagement and connection with our physical and social environments.”