A Captive Audience


Tesco’s Knockoff of Kate Middleton’s Blue Issa Dress is Pretty Pathetic
November 28, 2010, 5:42 am
Filed under: Research | Tags: ,

From Primark to Topshop, the Brits love their knockoffs. So it’s no surprise Tesco, one of the nation’s biggest discount stores, decided to replicate the pretty-but-let’s-face-it-boring Issa dress Kate Middleton wore to announce her engagement to Prince William. It retails for about $25

The problem with the “Kate” dress, as Tesco has apty named it? Well, it’s not really a replica. In fact, we’d never think of it as a copy if Tesco wasn’t touting it as one.

Unsurprisingly, there’s another, better copy out there. It’s called the Pepita dress, and it’s on sale for €99, or about $155, which isn’t much cheaper than the original.

We don’t really understand why anyone would want this dress so badly anyways, but if you’re desperate, there’s a lovely Issa silver dress similar to Kate’s currently available on Matches.com.



Strategies for Gambling on Who Will Design Kate Middleton’s Wedding Gown
November 19, 2010, 12:43 pm
Filed under: Research | Tags: ,

Say Yes to the Bets: Strategies for Gambling on Who Will Design Kate Middleton’s Wedding Gown – Fashionista: Fashion Industry News, Designers, Runway Shows, Style Advice.

Apparently, betting is open for who will design Kate Middleton’s wedding dress.  The author of the above post is putting her money on John Galliano at 33/1.  The process of reasoning and deduction is interesting.  Must be British, can’t be too controversial, can’t be too cheap, the list goes on.  Whilst betting on a dress might seem crass or just plain silly, the strategies employed do bear resemblance to the strategies of picking a race horse.



The Tiara Project
July 8, 2010, 4:08 am
Filed under: Research | Tags: , , ,

The Tiara Project is a Not For Profit organisation which provides free formal dress loan to girls attending school formals, debutante balls, weddings and other special events, who couldn’t otherwise afford it. 

At The Tiara Project our primary purpose is to assist girls from disadvantaged backgrounds to overcome financial barriers to participate in social events, particularly formal and semi-formal events.

By loaning dresses to girls for free, we are enabling individuals to:

• overcome financial barriers to social inclusion
• develop social skills
• boost self esteem and confidence
• care for themselves
• foster connections with school, family & the wider community
• celebrate and have fun



Project Goodwill
June 3, 2010, 12:57 pm
Filed under: Research | Tags: , ,

NATASHA SILVA-JELLY
April 1, 2010
http://www.smh.com.au/lifestyle/fashion/project-goodwill-20100331-rdq3.html

Henry Roth.Life cycle … Henry Roth donated dresses from his archives. Photo: Quentin Jones

Reworked wedding dresses are helping transform the local op shop into a fashion destination, writes Natasha Silva-Jelly.

Trawling through an op shop in search of buried treasure has long been the preserve of the devoted fashionista. But what you might not know is that the humble op shop has been busy shaking off its mothball reputation and establishing itself as a fully fledged fashion destination, complete with chic fit-out and reworked designer pieces.

OneNoffs in the Sydney suburb of Randwick is one such example pioneering the op shop revolution.

The brainchild of Rupert Noffs, grandson of the late Reverend Ted Noffs, the not-for-profit charity store opened late last year as a typical clutter-filled, visual merchandising-free zone.

Continue reading



News from Sheffield Hallam University
May 28, 2010, 3:49 am
Filed under: Research | Tags: ,

Thanks to Jo for sending me this link!

News from Sheffield Hallam University.

Dissolvable gown is fit for unlikely marriage

Issued 07/05/10

There aThe dissolvable wedding dressesre often tears at weddings but you’d need to be careful if you wore one of these creations as they dissolve when they come into contact with water.

The elaborate designs are the result of an unlikely marriage between fashion and engineering students at Sheffield Hallam University.

They combined forces to create a wedding dress that could be dissolved after the wedding to transform it into five new fashion pieces. The pieces, each a stage of the transformation process, are now on public display at the University’s Furnival Gallery.

Jane Blohm, a lecturer on the fashion design course at Sheffield Hallam, said: “The students wanted to challenge the notion that a wedding dress should only be used once and aimed to explore modern society’s attitudes towards throwaway fashion.

“The project is a union between art and technology which explores the possibilities of using alternative materials for our clothing. The wedding gown is perhaps one of the most iconic and symbolic garments in humanity’s wardrobe and represents the challenges of ‘throwaway fashion’.

“In order to reduce fashion’s impact on the environment, the fashion industry must begin to challenge conventional attitudes and practices. The exhibition demonstrates what could be possible when design and scientific innovation combine forces.”

In recent years, with the rise of ‘value retailers’ such as Primark, H&M and TK Maxx, and supermarket fashion ranges, the price of clothing in the UK has dropped by up to 25 per cent. At the same time, the amount of clothes we buy has increased by almost 40 per cent to more than two million tonnes a year.

As a result, textiles have become the fastest-growing waste product in the UK. About 74 per cent of those two million tonnes of clothes we buy each year end up in landfills.